Product Description
In this book, you’ll learn:
- How to determine what kinds of headlines make you want to open an email—and what kinds trigger your delete button finger.
- How to apply this analysis to opening sentences and email text
- Why carelessness in your personal emails can seep into how you compose a business email
- Why poor punctuation, grammar, and spelling can turn off your target—with many examples of how to do it right
- Words that draw in your readers and words that turn them off
- How to design a sales email for maximum positive impact.